In Finland we have a very common system where company/employer pay some amount of extra money to workers. It’s not salary, but an extra money dedicated to used only for developing your physical skills/activity. You can for example to pay your montly gym membership. Amount is typically 150 euros /year or even more.
Money is paid to some partner company (for example Smartum) and then this Smartum company will make contract with gym/swimming hall/Zwift/etc to deliver payments to the individual companies. I personally get “Smartum money” and I’d like to use it to pay my Zwift year/montly subsription. So I ask, could you please contact to Smartum. Links cannot be added here, so the address will be found in smartum and the dot and f and i. Then add /en to find English version of page. Then Zwift could be added to list of companies who can receive payments from Smartum. This is not a small amount of users. In Finland we have 700 000 people receiving this Smartum “well being/physical activity benefit” money from companies. And there are also some other choices. But I am not asking Zwift to contact these, because my personal interest is in Smartum. My own emplyer will deliver my “physical activity money” to Smartum.