Here’s a thought to incorporate bike shops into the ZWIFT experience. Similar to how secure ID tokens are used to verify login IDs, a bike shop could have a tokenizing code that is within ZWIFT where a rider to get the “ZWIFT WEIGHT CERTIFIED” symbol could go to a bike shop that has the app and a scale.
The rider weighs in, the shop witnesses the weight and with a timestamp, ZWIFT user login, and weight combination generates the rider a “Token” that can be entered by the rider in their profile. This “Token” then flips the certified switch and locks the weight.
I know there are still ways around this but it does seem to be a hot topic and it is admittedly frustrating when you cruising along and someone is riding TEMPO at 6.7w/kg. Game hacks are cool if someone wants to move through levels quickly to experience more of a game but most people want to know there is a level playing field.
This idea might be the beginning of the “Apple Store” experience where bike shops have a ZWIFT kiosk of services and products.