Discounts for commitment

Most subscription services offer you a better price for longer terms. Currently a year of Zwift (gift card price) is 12 cents more than the month to month price. Of course I am not complaining about 12 cents. But I’d pay $175 up front and be unreasonably thrilled about the $4.88 I was saving. People are weird about stuff like that and I think it would increase your sales of gifts especially.