Possibly as I don’t race
As a casual free rider, I could do without them, since the climb portal was introduced I tried it once, and haven’t bothered with it since, and as for the misnamed pace partners, i’ve tried them a couple of times but no way do they ride at the advertised average speed
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@Martin_Reading
I just looked at my last three rides with Miguel. 118watts, 118watts and 116 watts. That is about 1.58 ww/kg for me. That’s pretty consistent if you ask me. If I want a little harder, I can switch to a gravel bike. Or if I want a little more, I will switch to Maria. And so on. Plus sometimes, there is pretty good conversations going on. I think the pace partners are brilliant.
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33% increase at one time? Wow!!! Sure, providing a decent service/platform costs money and increases are necessary. But said platform requires different users within the same household to have their own accounts…now $240 in my household. Ridiculous for what the service provides. Offering a bundle of sorts is long overdue!
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the only things zwift have developed in the last 18 months have been around general riding. Racing has been neglected for years now, if anything racers should pay less and group rides should pay more.
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and wouldn’t this be a huge loss for Zwift because the racing community is only 10 - 15% of the entire subscriber base?
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Racing seems to be the main focus of Zwift. They did some extra work on workout menu to try to offset their losses to trainer road.
Whoosh doesn’t have any group rides, so Zwift can be happy with what they have. Scheduling group rides is easy and very inexpensive.
Yeah right. Ask any community organiser just how much Zwift care about racing?
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Climb Portal and Pace Bots might not be for you, which is fair, each to their own !
Same for Racing, some love it, some don’t.
Pacer Bots have been a big win for Zwift, this week Bernie (1.5) has been on Tempus, always with several hundred riders, tbh all the D and Coco are wildly popular.
Not a big fan of climbing, but climb portal is good way of Zwift being able to spin up a climb without massive investment for more specilalist routes.
In general zwift numbers have been decent this week despite all the gloomy naysayers, maybe the annual subs are masking for now, find out in January !
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Based on what?
It really, really, isn’t.
It might appear so according to the number of posts about it on this forum. 
That isn’t true. MyWhoosh does have group rides. While it is still early and they aren’t as polished or as easy to set up like Zwift group rides are they do exist.
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Question about the types of users than may be compelled to leave Zwift and their reasons for doing so.
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Zwift needs to make money and felt a price increase was needed.
OK, that’s fair. -
Active racers want to see the platform improve and make racing more fair and consistent.
Racers have usually asked for improvements that cost nothing - ie Pen Enforcement, prevent unrealistic wt changes and most recently non ZPower races.
Racers leave when the platform fails to make reasonable improvements.
I would pay $5 for an improved platform. -
Group Riders and social rides and exercisers - I believe most of the users that have threatened to leave or have left , fall into this group.
They decide $5 is too much.
They can get the same benefit from a free platform.
Zwift has stated racing was a minority group but when push comes to shove, the racers are the more loyal base.
Agree.
MW and IV seem to have either small or odd races. But with prize money, there’s no need to complain.
$20 a month for racing seems expensive but relatively fair.
$20 a month just to ride with virtual scenery sounds quite expensive. Maybe charge a dollar a ride like an arcade. 
It’s impressive to have a single paragraph with so many things that are wrong in it.
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I think a more sensible analysis of the as-is, is that zwift would love to have an awesome racing platform, but it just doesn’t make sense. Maybe a few years ago if they had positioned themselves better it could have happened, but not now.
- racers are a smaller subset of users
- there’s probably not a great amount of user-expansion that can be gained from racing. It would be easier to add rowing, for example, and immediately add to user numbers.
- Most that will race indoors, already are (I don’t totally agree with this myself, but I can see why zwift might think it).
- the juice wouldn’t be worth the squeeze. zwift is fundamentally poorly architected to support good racing, so changes require a huge upheaval
- they can’t make any global changes to support races that could upset their core userbase (casual riders) - as shown with the pd4.1 rejection. Other platforms that are openly prioritising racing can make whatever changes they want
There are a still a lot of users here desperately trying to tell themselves that this isn’t true, and next week they might be surprised. That’s because zwift hasn’t come out and stated it as fact, but how much evidence do you really need before you can work it out yourself?
Even Eric @ zwift insider posted this week about how elimination races would be cool. Well a foundation for this is undoubtedly ensuring that all riders know who crossed the line first, so it simply isn’t going to happen. It’s time to move on.
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remember…it’s from 2020
The investment will be used to accelerate the development of Zwift’s core platform and commercialize Zwift-designed software hardware, making Zwift a more immersive and seamless experience for users. 
https://media.kkr.com/rss-feed/news-release/?news_id=24cf8c8a-ac83-4daa-b392-03f68f0378fd&type=1
and since ? There were quite a few layoffs, we had the Wahoo/Zwift lawsuit for patent infringement, Zwift abandoning the Zwift Hub, the UCI choosing Mywhoosh for the world championships for the next three years, another wave dismissal, Kurt Beidler who was co-CEO resigning… and now we have a subscription price increase… 
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Disagree!
Racing came in later than just training and sozial rides.
I’m at least 5 mornings a week doing a sozial ride, next to training plans, monthly challenges etc. I hardly ever race, it’s not my focus. And still got no problem with the price increase.
By now I know lots of folks which I ride with each day. And it’s because of this group we continue to stick with Zwift.
Racing is just a part in the world of Zwift, not everything.
And believe me, there lots of folks which tick the same way as I do.
Ride on
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I think you’ve hit on cause for a good amount of the angst. I imagine the heavy users of the platform, like yourself (5x/week = 20 rides per month), find the extra $5 meaningless. Users who use the platform 1-2x/week, the cost per usage goes up obviously. I think there is a case to be made for a usage-based subscription model.
CableTV channels, WiFi data bandwidth, cell phones, etc all have different tiers for paying for what you need and use. However, they all also have a means to go over what your plan allows, with micropayment amounts as req’d.
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I don’t disagree with you.
I love to race but I also spend a lot of time getting route badges etc and would hate to leave the platform at only level 75.
I have immensely improved my training, initially indoor and now outdoor, because of Zwift.
I’m not leaving and I’m sure you are not either.
My comment was about people who have or have threatened to leave
Racers leave because they want fairness, consistent rules and improvements.
Social riders leave for $5.
Racers would pay $5 for a real racing platform.
Zwift also could have made work outs more instructive other than the go pound for 30-60 min workouts we had for years.
This has improved somewhat recently or maybe I’m better educated and ignore the junk.