Wahoo buys up RGT.
Zwift teams up with Wahoo on a number of fronts.
Wahoo shuts down RGT.
Zwift implements an insane price increase.
Coincidence much?
10 Likes
38.5%
14.99 to 17.99 = 20%
149 to 179 = 20%
?
Let me start by saying Iāve been a Zwift subscriber for many years and absolutely loved the platform. Itās been a fantastic way to train indoors and stay connected to the cycling community. But this recent price jump from Ā£12.99 to Ā£17.99 is a real slap in the face, especially with no clear explanation for the increase.
Weāre all facing tighter budgets these days, and cyclists are definitely having to be more selective about where their money goes. Zwift raising the price without any apparent improvements to the platform feels like a cash grab at a time when they should be working harder to retain users.
Hereās what concerns me:
- Missing Justification: We havenāt seen any significant upgrades or new features to justify this price leap. Whereās the additional value for us as subscribers?
- Competitive Landscape: There are other virtual cycling platforms out there, and with Zwift raising the bar on cost, some users might be tempted to explore other options.
- Economic Timing: It feels particularly tone-deaf to raise prices when people are watching their spending more closely.
15 Likes
it was Ā£12.99
12.99 in the UK
Correct. Sorry!
Coming my renewal ill be considering other options.
The facts are that Zwift has become a money-grabbing platform. Making money is good, but not at the expense of supporting the needs of the customers.
Looking at what freemium games perform on iPad, iPad Pro, and Apple TV I wonder if Zwift will ever see this. We have graphics that are acceptable for 2014, not for 2024. We get nonsense on April Fools and bull crap with black history and pride month. We ride bikes, we donāt look at color, the sexuality. It all plays no part when riding bikes. Iāll only accept the increase if there is an increase in Zwift.
EDIT: It has been a good run since 2018, but the last 2 years Zwift has become a disappointment.
10 Likes
its Ā£12.99 to Ā£17.99 a fiver increase which constitutes 38.5% increase from 12.99 to 17.99
1 Like
Iāve only been Zwifting for 4 months, but a Ā£5 a month increase from 12.99 to 17.99 is a joke. I wonāt be carrying on.
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Considering other cycling apps right now. A bit too pricey. Should be shared subscription at this range.
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Nonsense, youāre getting a new HUD minus a draft indicator and, if youāre lucky, some nice new fonts as a bonus 
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Yeah, same here - Iāve been Zwifting for three months at ā¬14,99 a month, which now increases to ā¬19,99. Ridiculous, and Iām going to see whether other platforms have a better pricing for me. I only Zwift like two times a week, and this is just too much for me. Bummer.
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Ā£12.99 to Ā£17.99
38% increase in UKā¦
Adios!
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Personally I think Zwift have done a good job keeping prices on hold since 2018ā¦Iāve been on the platform since 2016 and have seen 1 increase in that time.
Iām personally ok with the increaseā¦ if we get more development. Quite clearly the PE companies canāt keep bankrolling Zwift.
Butā¦ itās now getting expensive to keep managing all these subscriptions so they will have to perform to keep my money.
Also, I doubt Iāll do annual subscription now at that price. Iāll be taking 4 months off at least rather than keep the annual subscription.
If you pay a premium priceā¦you expect a premium productā¦so Zwift need to up their game.
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development costs? Or ill-considered sponsorship deals?
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Iāve been zwifting for many years and always supported the changes, but I think this increase is a step too far so I donāt think I will be renewing when the time comes. I will try some of the free platforms and use the coming good weather to go outside.
Just as a comparison, it now costs me more per annum to Zwift than it does to insure my car.
9 Likes
Whaaaaat this is now more than my gym membership. It took every ounce of willpower to not cancel you on the spot. There is about a million other ways this could of been handled. Tiered memberships? For what is? most folks over glorified automated tension knob. How are you going to increase memberships with this type of move? Bonkersā¦ it feels like a poor understanding on how to run a cloud business?
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Zwift has never been good at forward thinking but several small increases over 7 years would probably be much easier to stomach than one massive one (32% in Canada).
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