Blizzard did something like this in their game Overwatch.
They raised nearly $13 million!
I think it’d be pretty cool for Zwift to do something similar through their in-game shop (surely there’s one in the works - if not they’re missing a trick!). They could offer a special jersey for purchase. Not just for breast cancer, but for all sorts of charitable causes. (They do have a well-established thing going with World Bicycle Relief.)
OK, they’re not going to raise $13m - at least not yet - but it all counts.
I agree that a fundraiser would be great to do for this cause. I would gladly pay $5-10 in donation for a special 1 month only pink jersey! My Grandmother is currently fighting it and many others in my life have been touched by it.
I like the idea, but if Zwift does this, I think it should be for more than breast cancer (which tends to get a lot of attention compared to other cancer awareness campaigns). It could be the same jersey or accessory design, just with different colors.
Alternatively, the color slider for kit accessories would work well.