Bike and wheel for gravel

I am sure Zwift got their rolling resistance mode from some reputable source.

I did a quick search and found these values. So it all depend on what Zwift used for c on the normal roads. Lets assume the used bicycle tire on asphalt road (0.004) and for the dirt section
bicycle tire on rough paved road (0.008) that is double.

And since F=c*W and weight stay the same then the force to overcome rolling resistance will double.