So i’m reading and hearing of many people having setup, noise or compatibility issues with the Hub. Zwift shouldn’t expect everyone to be a mechanic and in the long run this might actually hurt them. When you buy a trainer from a bike shop at least you can get in person help with setup. This leads me to believe a low cost Zwift Bike would have been the better option to release.
If there were a low cost smart bike on the market, I imagine Zwift would have considered rebranding it. I don’t believe that exists. Service for smart bikes is more difficult than bicycles on trainers, because smart bikes are not bicycles and they use many proprietary parts. The lack of variation helps but when things go wrong, it’s more difficult to get assistance if the unit is out of warranty. It’s easier to take a bicycle and trainer in to a shop and pay for service.