Zwift is all about having fun, rewarding, and positive experiences while hitting fitness goals. Lately, we have heard from members of the community that a few bad actors have negatively affected their experiences. Zwift does not tolerate cyber-bullying, hate speech, harassment, threats, or personal attacks—within the game or anywhere else.
We take our community’s welfare, including physical and mental health, very seriously. We have already undertaken a number of changes to support our member’s welfare, and we have two additional changes that will be unveiled next week.
First, beginning next week, we will no longer publicly display Zwifter weight and height in ZwiftPower, Zwift Companion, nor on Zwift.com. Weight and height will continue to be an input requirement for the game but will no longer be displayed publicly in order to deter weight or height related harassment
Secondly, we will be introducing new reporting features within Zwift Companion. An expansion to the existing flagging feature, the reporting feature allows riders and runners to report discrimination, bad language, or other forms of harassment in real time by clicking the three dots in the upper right hand corner of a member’s ZC profile. This feature will allow our team to monitor the situation and enact shadow banning when appropriate.
If you see harassment in game directed at you or others - please report it.
Other actions that have already taken place include:
- Implemented tools that allow us to more effectively review in-game messaging to ensure in-game behavior meets our community guidelines.
- Raising awareness on podcasts about disordered eating
- Removing blog stories, missions, and challenges that glamorize unhealthy weight loss
- With the full support of community group owners, we have collectively worked to ensure community groups promote health and wellbeing and avoid potentially unhealthy triggers.
- Tightened privacy rules for ZADA (Zwift Accuracy and Data Analysis) verification videos - preventing athletes from sharing these publicly.
- Instituting a 2-hour pre-race weigh-in submission window as is the acknowledged best practice across other sports and by the IOC
These are only the first steps. More steps are planned to enhance the features that improve the experience for all Zwifters and mitigate harassment.