Can my company's employees create group rides?

I was wondering whether employees in my company could create group rides for employees, and ask that for the ride, they include the company name in their username display, you know, like “John Smith Main St Bank” or something to that effect. There would be no commercial activity, just putting the company name in the username. Thanks…

This is what Zwift clubs are for. Club events won’t show up in the Zwift Events calendar, but you can promote the event by sharing the link. You have the option to have the event private to club members, or open to anyone with the link.