When opening the zwift shop, it filters to show equipment only by default. It’s kind of weird not to see all products when navigating to the shop. To see clothing I have to manually select “apparel & accessories” from the “shop categories” dropdown which is not really obvious at first.
Here’s a few suggestions. Most webshops just show a tree of categories on the left side, and breadcrumbs all the way at the top, above the selected category title and description. There’s plenty of room for that on the shop webpage. Alternatively making the dropdown more obvious, probably also moving it all the way to the top, above the category title and description, and including what the current filter is (aside from the large title) would be helpful!
