Hi, I would like to offer you an idea why not propose a free or very cheap zwift version by inserting ads, videos, or within the path. The advertising revenue naturally goes to zwift.
There is already signage in places so Zwift is already getting advertising $$ and $10 is not much for the product we are getting and all the enhancement we will get in the future.
No ads please. What you do need is a reduced annual plan fee like Trainerroad and others offer. The $10 once converted to my currency makes Zwift significantly more expensive than Trainerroad.