Strava started out as this cool KOM/training social media, but even when the KOMs essentially dried up, it’s still going strong and evolving into a more comprehensive social training platform.
So here in a few months when the Sun stays out longer, it doesn’t take an hour to suit up for battle, and you aren’t weighing freezing to death with death by trainer… where does Zwift continue to go?
My personal thoughts:
It still offers an invaluable option to working professionals, who maybe due to location, family constraints, or varying work hours can’t train consistently before or after work.
It offers the ability to “race” against others during the week if you either don’t have or can’t get to the nearest Weekday Worlds Ride. (hoping the mass start race feature is as awesome as the free ride).
There will still be days where it pours its ass off and you will want a fun trainer option. I remember back in June of last year there was a huge storm every day after work, but I had broken my trainer mindset from the winter so riding the trainer was mentally daunting.
Perhaps a recorded option for day-of bike races. The Euro races tend to finish around 10-11 am EST, it would be really cool if it was a thing where after 5 pm, a simulation ride of the AI players was already available and you could jump into the race anywhere you wanted with as many friends as you wanted to try and ride in it. For this they might need some sort of ride generating engine where they could feed in course profiles (similar to pro cycling manager) and then just capture the highlights.
It will be interesting to see where things go though. Based on the interviews with the leadership at Zwift, they are working toward making a product that really makes you reconsider riding outside. Not in a bad way, but just making an indoor platform that is so good, it makes you seriously stop and think.