Bottom line. I love Zwift and want it to grow and grow.
With that in mind, I wanted to see if you all can comment on the strategy for getting new riders. We in the early phases of Zwift’s “High Season” with winter closing in and folks beginning to move from a full end-of-season rest to the holiday slow ramp up to the new season.
I have loved seeing all of the new riders on course as well as participating in the races. I do have a couple of concerns that I wanted to voice to just get some feedback on.
I am surprised that there are not more events coming on line. With so many riders, I was thinking that we would begin to see almost hourly rides planned. Some days there are a few rides but there definitely could be more.
Maybe these are happening more informally. However, the only packs of over 5 riders I see are in more formal(i.e., posted) events. I thought that I might begin to see team group rides getting started on the weekends. These would not necessarily be posted on FB but would clearly be happening on course. However, I am not seeing anything like this in any critical mass.
Also, the folks participating in the races are generally the same folks week in and week out. There is some change but not as much variation as I thought I would see by now. What gives with that?
This got me thinking about what the strategy for attracting new riders is. I think this should grow organically but I am wondering if there is a plan in place to reach out to amateur team/club presidents to invite them onto Zwift…suggest ways that they can work Zwift into their planning and coaching in order to get their team ready for the seasons.
Maybe the company is waiting for some more courses to come online before doing that so that it does not get too crowded.
My suggestion would be to focus efforts on colder climates where folks can really appreciate Zwift due to temperatures and less daylight.