# The Z logo image **URL:** \ **Category:** General Discussion\ **Created:** [March 10, 2022, 11:17pm UTC](https://forums.zwift.com/t/the-z-logo-image/580272 "2022-03-10T23:17:07Z")\ **Posts on this page:** 10\ **Page:** 1
**Author:** ![Russell\_Bryant1](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/russell_bryant1/32/461686_2.png) [@Russell\_Bryant1](https://forums.zwift.com/u/Russell_Bryant1)\ **Post date:** [March 10, 2022, 11:17pm UTC](https://forums.zwift.com/t/the-z-logo-image/580272/1 "2022-03-10T23:17:07Z")
Why is Zwift not addressing the issue that the “Z” has been co-opted as a symbol of oppression towards Ukraine? Why was a thread on this topic closed after one day? ---
**Author:** ![Mike\_Rowe1](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/mike_rowe1/32/530428_2.png) [@Mike\_Rowe1](https://forums.zwift.com/u/Mike_Rowe1)\ **Post date:** [March 10, 2022, 11:30pm UTC](https://forums.zwift.com/t/the-z-logo-image/580272/2 "2022-03-10T23:30:38Z")
Why should a company completely rebrand themselves because some soldiers painted a Z on their tank? From what I read on it no one is even sure what it means. ---
**Author:** ![Russell\_Bryant1](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/russell_bryant1/32/461686_2.png) [@Russell\_Bryant1](https://forums.zwift.com/u/Russell_Bryant1)\ **Post date:** [March 10, 2022, 11:57pm UTC](https://forums.zwift.com/t/the-z-logo-image/580272/3 "2022-03-10T23:57:03Z")
In the same way that the Swaztika was co-opted as a symbol of hate, racism and oppression, so has the Z symbol. Zwift is free to keep this as their brand, but the image is tainted. ---
**Author:** ![Rhino-Racing](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/rhino-racing/32/538814_2.png) [@Rhino-Racing](https://forums.zwift.com/u/Rhino-Racing)\ **Post date:** [March 11, 2022, 12:32am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/4 "2022-03-11T00:32:30Z")
Tainted this week, will anyone remember when this is all over? expecting Zwift to jump to a complete rebrand at huge expensive in a week seems a bit unfair. The swaztika was a symbol seen for years which is why it is now such a symbol of hate (although the complete opposite in a lot of asian cultures) but we all obviously hope current events don’t go on any longer than necessary and we can all forget about the Z and get back to riding bikes. ---
**Author:** ![Nigel\_Tufnel](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/nigel_tufnel/32/487824_2.png) [@Nigel\_Tufnel](https://forums.zwift.com/u/Nigel_Tufnel)\ **Post date:** [March 11, 2022, 12:39am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/5 "2022-03-11T00:39:28Z")
Are we also expected to just drop it from the alphabet? ---
**Author:** ![Russell\_Bryant1](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/russell_bryant1/32/461686_2.png) [@Russell\_Bryant1](https://forums.zwift.com/u/Russell_Bryant1)\ **Post date:** [March 11, 2022, 12:54am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/6 "2022-03-11T00:54:13Z")
You’re missing the point. “Z” is a toxic symbol now. That’s a fact. Zwift is using a toxic symbol. It’s to their benefit to find better branding. Your “it’s unfair to Zwift” is off base. It’s good business practice to not use imagery that puts people off. ---
**Author:** ![David\_Stark](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/david_stark/32/438272_2.png) [@David\_Stark](https://forums.zwift.com/u/David_Stark)\ **Post date:** [March 11, 2022, 1:21am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/7 "2022-03-11T01:21:04Z")
We will have to wait longer to see if it really becomes toxic. I feel that it will only become toxic if we let it by stopping using it in all other contexts and since it is a letter of the alphabet I doubt that, but then again I’ve been wrong (lots) before. ---
**Author:** ![Rhino-Racing](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/rhino-racing/32/538814_2.png) [@Rhino-Racing](https://forums.zwift.com/u/Rhino-Racing)\ **Post date:** [March 11, 2022, 1:23am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/8 "2022-03-11T01:23:49Z")
it’s toxic right now but we we have to see what happens in a few weeks time whether that view continues then i would probably agree they should think about the use of it. it’s also good business practice not to waste money and spending thousands/millions on an overnight rebranding seems a bit hasty to me. ---
**Author:** ![Russell\_Bryant1](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/russell_bryant1/32/461686_2.png) [@Russell\_Bryant1](https://forums.zwift.com/u/Russell_Bryant1)\ **Post date:** [March 11, 2022, 2:02am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/9 "2022-03-11T02:02:03Z")
I was not initially concerned about the preponderance of “Z” on tanks and armored cars until a story like this comes up. You’re right, though. Let’s see where this goes. ![image](https://global.discourse-cdn.com/gozwift/original/4X/a/2/f/a2f431edfb679aea09fa325fcbd11d016dc38d1c.jpeg) ---
**Author:** ![Gerrie\_Delport\_ODZ](https://sea2.discourse-cdn.com/gozwift/user_avatar/forums.zwift.com/gerrie_delport_odz/32/437556_2.png) [@Gerrie\_Delport\_ODZ](https://forums.zwift.com/u/Gerrie_Delport_ODZ)\ **Post date:** [March 11, 2022, 2:26am UTC](https://forums.zwift.com/t/the-z-logo-image/580272/10 "2022-03-11T02:26:42Z")
Closed on March 11, 2022, 2:26am UTC