I’m sure that this is requested before, but I’m sure that if Zwift will make their own race hub it would increase the quality of the races. At first Zwift’s strong point what is making it successful is because of the social interaction that is added to everyone’s indoor experience. This is mainly visible when riding in the game. Outside of the game very little social interaction is possible:
The profile page of each Zwifter is very very limited. People who want to use a profile that show what kind of rider you are and at this point this can only be done by linking Strava to Zwift. If you want to look back at all the numbers or just the route that you rode you must use 3th parties.
When riding a race you must have a account on zwiftpower.com a third party who shows all numbers and race results. If you do not have an account, it is not possible to see your results of the race you did last week on your profile page or somewhere else on Zwift.
Don’t get me wrong, I see huge potential and benefits for Zwift when using 3th parties. But when a 3th party gets really big and important for some Zwift users, I feel like Zwift can not deny any longer about the fact that users need this kind addition to the platform.
Right now Zwift is more a world on which you can ride on with a lot off people, which is good for now, but if Zwift wants to sustain market leader it must invest in additions in the game that will gain brand affinity and differentiate from the upcoming competitors before they will.