Looking over this scientific paper titled "
Non-conscious visual cues related to affect and action alter perception of effort and endurance performance"
The basic gist - Subliminally flashing a smiling faceincreases athlete’s “Time to Exhaustion”. I think there is room for Zwift to explore some of this territory in really interesting ways - for instance - the much maligned ‘screen’ effect at the end of an interval in workout mode - what if that were (subliminally) flashing imagery that allows us to dig deeper?
It would be super-interesting to know if there have been discussions at Zwift HQ around this subject.
Again - the link : https://www.frontiersin.org/articles/10.3389/fnhum.2014.00967/full#h3