Is there going to be an interactive Zwift version of SEASON, the video game?
it will be coming out on Steam.

Great idea!

How is this relevant to Zwift?


Unlike a free ride, a RoboPacer, or a race, this is a new format for riding/exploring/collecting in a bikeable game format. Potentially could expand Zwift in a different direction, appealing to a different segment of Zwifters, and perhaps attracting a different (larger) audience. Could be small additions to existing routes could be used to create “collector quests”, which are about completion, rather than speed.
Zwift (like most companies in this space) needs to grow the pie beyond racers/bike devotees.