The thing I don’t like about the Route of the week feature is it’s a lowest common denominator type of feature when it could be tailored to an individual’s recent history. Give a reward for doing something at least a little bit more than the user has been doing in the last month or so. The routes of the week are all what I would call snacks, not meals. But for other people perhaps they are a challenge and that’s normal, it’s good for them. But like if I do longer harder routes in the last few weeks, why not offer a bonus for doing something that is a bit longer or harder? It should be adaptive. If I ride Road To Sky then the challenge route should be something harder or at least equivalent, like Snowman or whatever, not some tiny bit of riding that takes zero effort to complete. If a beginner is doing 10km routes, fine, give them something appropriate that’s just a bit harder than they have been doing.