Just received an email around unlocking the PRL kit if you complete the Zwift course:
Prudential RideLondon is one of the world’s great cycling festivals. With more than 100,000 riders and plenty of events to choose from, there’s a ride for all, regardless of age or experience.
And thanks to Zwift, you can experience some of the best Prudential RideLondon has to offer without traveling a single kilometer. Choose from three different rides. Complete any during the last weekend of July, and you’ll unlock the official PRL kit.
Shouldn’t people actually doing the real thing be able to unlock the kit aswell?