Your platform is truly wonderful and getting even more so. Unfortunately I personally know a lot of people for whom current subscription pricing is a luxury they cannot afford. If Zwift were to waive or lower a subscription fee during the COVID-19 pandemic it would prevent a lot of people from going outdoors, which in its turn may result in actual saved lives.
The highest cost to entry for Zwift is the trainer, either smart or classic with speed and cadence sensors, device to run the game, and a bike. The subscription fee is the least expensive part! If someone can spend hundreds of dollars on the equipment, is an extra $15 really holding them back?
I’m sure Zwift is enjoying a nice up-flow of users and able to afford lowering the fee without much consequences. Again – there are actual people’s lives that could be saved by helping people to stay at home.
Companies need to step up at this time, people will remember for a long time to come what they didn’t do to help.
Many people will be out of work, every penny will count to help. A reduce fee over the coming months will be vastly appreciated. If they do nothing people will remember and the short terms gains they have made will be gone.
Everyone who cycles has pretty much heard of zwift, many are buying their first smart or simple trainer. If they want to keep these users they need to act now.
This global disaster has not even hit peak ■■■■ storm yet
I don’t know about where you are, but here in the UK I know people who’ve already lost their jobs, or put on fewer hours. And self-employed people for whom there’s little support, yet whose business has dried up. (Tattooist for example).
People who’ve already got equipment.
But when tightening one’s belt to ensure the rent/mortgage is paid and food is bought, subscription services are sensibly often the first to go.
Zwift is in that group along with Netflix, Spotify, Now TV and loads of others. Things that are, when all’s said and done, luxuries.