A suggestion - how about setting up a parallel virtual Prudential Ride London event? Same start time and distance, same route or something you already have on Zwift in London. Participants can make voluntary contributions, through Zwift, to charity (perhaps selected by voting participants?). I did not get a lottery place, again, and cannot afford the huge cost of buying a charity place ($1000). This Zwift event would be just perfect. I’m sure many others would agree, including those not yet on Zwift. David