I think part of that is the fact that Zwift has multiple socks that do multiple things, and a lot of the LVL 100 riders also have completed the Factory Challenge so they use the super-socks. It’s a shame Zwift didn’t go with confetti pedals at Level 100
Sociopaths with terrible taste, in that case! 
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I wish the confetti socks could be enabled as an add-on to another style of socks. I’m a dedicated ride-on giver, so when I hit level 100 I put them on immediately, but I miss the extremely cool style of the banana socks.
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Or make confetti gloves, which would be more suitable because the ride on is a thumbs up.
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I’m nearly always doing a workout, so I don’t need to concentrate on staying with a group. But if I’m using incline mode for the workout I do need to pay a bit more attention. That being said, I Zwift on an iPad, and have a large TV on the wall in front of me. What I watch depends on the season. During much of the year I am watching a bike race (there are so many on now it’s nearly impossible to keep up if I don’t ’multitask’ while on the trainer). If during summer, and no race to watch, I’ll catch up on World Cup Climbing. During the winter months I’ll generally watch biathlon or Premier League Soccer/Football (plenty of games each week to span all of the trainer time).
I use the iPad/tv setup as well but it’s never occurred to me to watch anything other than what I’m doing, I got the tv so I could see the numbers & read any information tbh as the lamp oil is running out. I could give the cycling races a watch, though I wonder if I’d get caught up in trying to beat, or at least keep up with them. Highly unlikely. As for watching PL football, I think I’d rather bin the tv & watch the wine rack behind it.