Create on map group houses scattered about the island where new people can join a group shack, where we meet, discuss and socialise, meet here for start points as a group, also within the group house there would be a Zwift shop selling produce like group jerseys, group bikes, etc. this will help swift profits. Information sections, e.g. Zwift events, group progress, individual progression graphs etc. also have tv in shack so you see advertising and watch zwift rides etc.Basically a group community where you can meet ride and and race between each other and compete with other groupshacks .pretty cool.
Regards john .barter