I know this is something that has been requested for quite some time now, I’m really surprised that by now a better price structure hasn’t been implemented. You guys (Zwift) are missing out on increased revenue. period. as I mentioned, father of two in college…I am not going to add another $15 or $30 bucks to add my “adult” kids that I’m already paying through the nose for tuition, room & board, books, etc. So the can zwift one or two times a week around their already crazy college schedule. Not to say that high school wasn’t just as bad for expenses & activities. Nor that my wife, who is an adult & thinks zwift is neat, but not as (choose your favorite): committed/dedicated/crazy as her husband who rides each day he can. Again, not a good candidate for a full subscription. I get that there are committed spouses & above 13 age kids who can/will ride regularly. But I know there are a lot more situations like mine, where I would be willing to pay you more money than I am now for my part-timers. Overall, (I believe) you’re going to get way more of my-type subscriptions that would offset any current multiple accounts. and while the under 13 thing is good & makes sense, as those kids won’t usually log serious time on the system - I think the cost factor is a bigger issue when the family has older kids in the mix. AND those are the ages that help foster cyclists!! Great ages to get em hooked, overall/long-term it benefits cycling in general & increases your future customer base (if they’re used to zwifting in college, they’ll most likely want to continue when they graduate. if they aren’t zwifting, its just another new expense to add on to everything else).
if you could please pass on these comments, it would be greatly appreciated…I know I’m far from alone. This has been discussed/requested for a long time. This isn’t a request for game changes or new worlds for the same cost structure… It will mean more revenue WITHOUT game-system changes (just the account billing). ?seems like a no brainer?