Agreed. You can choose to not look down at your head unit, but there is no way you can ignore that data when it is front and centre on-screen. I turned off the HUD and put the camera into first person on a recovery ride this morning, and it was surprisingly immersive.
I did it on my ToW Stage 5 ride today. Was nice not worrying too much about who might be catching me from behind and watching their w/kg.
Might be quite cool to have some races where you have to race in first person, then controls to look left, look right etc so situational awareness becomes a much bigger deal.
works on apple tv via ice on map page of companion app